Though its latest iPad Pro ad has garnered negative attention, Apple nonetheless produces some of the most memorable video advertisements. The iPad Pro emerges at the end of the movie, which depicts a variety of artistic tools and instruments being crushed by a hydraulic press. Social media users reacted negatively to the advertisement, prompting Apple to release an official comment.
WHY IPAD PRO — iPad Pro is the ultimate iPad experience in an impossibly thin and light design. Featuring the breakthrough Ultra Retina XDR display, outrageous performance from the M4 chip, superfast wireless connectivity,* and compatibility with Apple Pencil Pro.* Plus powerful productivity features in iPadOS
- IPADOS + APPS — iPadOS makes iPad more productive, intuitive, and versatile. With iPadOS, run multiple apps at once, use Apple Pencil to write in any text field with Scribble, and edit and share photos.* Stage Manager makes multitasking easy with resizable, overlapping apps and external display support. iPad Pro comes with essential apps like Safari, Messages, and Keynote, with over a million more apps available on the App Store.
- APPLE PENCIL AND MAGIC KEYBOARD FOR IPAD PRO — Apple Pencil Pro transforms iPad Pro into an immersive drawing canvas and the world’s best note‑taking device. Apple Pencil (USB-C) is also compatible with iPad Pro. Magic Keyboard for iPad Pro features a thin and light design, a great typing experience, and a built‑in glass trackpad with haptic feedback, while doubling as a protective cover for iPad.*
- ADVANCED CAMERAS — iPad Pro features a landscape 12MP Ultra Wide front camera that supports Center Stage for videoconferencing or epic Portrait mode selfies. The 12MP Wide back camera with adaptive True Tone flash is great for capturing photos or 4K video with ProRes support. Four studio-quality microphones and a four-speaker audio system provide rich audio. And AR experiences are enhanced with the LiDAR Scanner to capture a depth map of any space.
- CONNECTIVITY — Wi-Fi 6E gives you fast wireless connections for quick transfers of photos, documents, and large video files. And when you’re away from Wi-Fi, superfast 5G gives you the flexibility to stay connected in more places.* Connect to external displays, drives, and more using the USB-C connector with support for Thunderbolt / USB 4.
